Frieze
Architectural Firm
Brand Identity
Fika
ART DIRECTION, BRANDING
The Beauty & Serenity of Nature
Frieze is an architectural firm dedicated to harmonizing the built environment with the beauty and serenity of nature. They draw inspiration from nature’s color palette and textures.
The Hues of Nature
The color palette reflects Frieze’s inspiration from the diverse and captivating hues in the natural world. It brings the essence of nature indoors, creating a harmonious and serene atmosphere that connects us with the beauty of our surroundings, which is their motto in every project they touch.
Fluid Movements & Gentle Transitions
The brand’s imagery features natural landscapes, and raw materials, showcasing the rough and rugged beauty of the outdoors.
The layout emulates the organic flow of nature by incorporating fluid movement and gentle transitions between areas. It creates a spatial hierarchy that mimics nature by designating areas with varying levels of openness.
[ fee-ka ] noun.
A Swedish phrase to take a moment to appreciate the good things in life, usually accompanied by sweet baked goods and a coffee, which inspired for our coffee shop branding.
The Reflection of Scandinavian Minimalism & Aesthetics
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
To Evoke a Sense of Peace & Serenity
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
"Fika" is more than just a cup of coffee - it's a way of life. Inspired by the simplicity and elegance of Scandinavian design. From the natural materials used in our decor to the clean lines and muted color palette, every aspect of our brand is designed to evoke a sense of peace and serenity.
