Fika
ART DIRECTION, BRANDING
Fika
Coffee House
Brand Identity | Art Direction
To Evoke a Sense of Peace & Serenity
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
"Fika" is more than just a cup of coffee - it's a way of life. Inspired by the simplicity and elegance of Scandinavian design. From the natural materials used in our decor to the clean lines and muted color palette, every aspect of our brand is designed to evoke a sense of peace and serenity.
[ fee-ka ] noun.
A Swedish phrase to take a moment to appreciate the good things in life, usually accompanied by sweet baked goods and a coffee, which inspired for our coffee shop branding.
The Reflection of Scandinavian Minimalism & Aesthetics
The aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics.
The brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.
To Evoke a Sense of Peace & Serenity
Fika is more than just a cup of coffee - it's a way of life. Inspired by the simplicity and elegance of Scandinavian design. From the natural materials used in the decor to the clean lines and muted color palette, every aspect of the brand is designed to evoke a sense of peace and serenity.
[ fee-ka ] noun.
A Swedish phrase to take a moment to appreciate the good things in life, usually accompanied by sweet baked goods and a coffee, which inspired for our coffee shop branding.
The Reflection of Scandinavian Minimalism & Aesthetics
Our aim is to bring the Swedish tradition of "fika" to life in a beautifully designed, minimalist and stylish setting that embodies the essence of Scandinavian aesthetics. Our brand is centered around the values of simplicity, comfort, and connection, and our goal is to create a space where people can take a moment to slow down and savor the simple pleasures of life, surrounded by clean lines, natural materials, and a calming color palette inspired by the Nordic landscape.